Thinking
The Challenger Project: our ever-evolving research into how the Challenger Mindset helps brands and businesses to succeed.
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Where does your food brand sit on the Challenger Matrix?
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Perspectives
Challenger Brands
Strategy
Bobbie: “We deserve a product that's speaking to us, not to our three-week-old baby.”
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Interviews
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Interesting at the speed of culture (with Nick Tran)
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Podcast
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Why big CPG food brands must think like Challengers
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Perspectives
Challenger Brands
Strategy
Savannah Bananas: “Fans First. Entertain Always.”
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Interviews
Challenger Brands
The question is more important than the answer (with Warren Berger)
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Podcast
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Bloom & Wild: “What is the spectrum of care you can show up for?”
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Interviews
Challenger Brands
How to tell a big story in just 90 seconds (with Louisa Preston and Luisa Baldini)
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Podcast
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Disappearing investment? Why Challengers in Tech need a can-if attitude
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Perspectives
Strategy
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