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Challenger thinking

People powered progress

How do Challengers move strategies from intent to action? What happens when the right people are involved at the right time, when shared understanding is built, and when teams are set up to make better decisions under pressure?

Real progress comes from teams moving forward with clarity, commitment, and confidence together. This month we're exploring how and why.

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Thomas Moradpour
Chief Marketing Officer and Global Head of Strategy
Campari Group

“I can’t think of a better team and process to step change the dynamics of global brand building.”

Monica Silic
Chief Marketing Officer
KFC UK & Ireland

“Adopting a Challenger Mindset has helped us to be braver and more human in our brand communications, and find our confidence.”​