We’re obsessed with challenger brands.
They shake things up. They change the rules. They get famous. And they do it with passion and smarts, not big budgets or easy answers. It’s why they’re some of the fastest growing companies on earth.
WHAT WE DO
COMPANIES WE’VE WORKED WITH
The Challenger Project: our ongoing study into how challengers succeed.
We literally wrote the book on challenger brands. But the world changes, challengers never stay still, and there’s always new things to learn. That’s why we’re always out there — talking to, working with, and studying what the latest generation of challengers are doing. It’s how we stay curious and inspired, and what gives us the knowledge and expertise to help you.
LATEST FROM THE CHALLENGER PROJECT