Is your brand positioning sharp enough to provide real direction and create cut through? 

Our signature programme helps you establish a strong Challenger Lighthouse Identity and strategy for your brand, a blueprint that builds clarity and momentum internally and creates excitement and impact externally.

How do you unlock growth when the category feels crowded, the market is changing or the usual approaches aren't enough?

We help teams tackle complex strategic questions with fresh Challenger thinking and practical solutions.

Do you need new product and brand ideas that stretch beyond the obvious and unlock fresh opportunities? Is your current approach producing the results you need?

We help teams challenge category conventions, uncover unmet needs and generate commercially viable innovation concepts, ready for your pipeline.

Has planning become a process rather than a source of competitive advantage?

We help marketing teams create brand plans that are more distinctive, more compelling and more effective by applying Challenger principles to the planning process.

Can you afford to think the same way as everyone else? Our keynotes and conference sessions combine provocative thinking, practical tools and inspiring examples to challenge assumptions and spark new possibilities.

From global sales conferences to leadership offsites, we help your team harness the power of a Challenger Mindset.

Sometimes you don't need a major program to change your business, you need the right conversation, workshop or injection of thinking at the right moment.

From one-day sessions and lunch-and-learns to annual advisory support, we provide flexible ways to bring Challenger thinking to your team.