We believe the way to rediscover your mojo is to find your brand truth
We believe the best strategies are built around a powerful philosophy
We believe the way to invigorate your team is to unite them behind a fearless purpose
We believe the way to triple your business is to reframe your challenge
Challenger brands move things forward. They have ideas, opinions and a distinctive point of view. They get noticed. They get famous. They change how we see the world. And they represent some of the fastest-growing companies on Earth. That's why they're our obsession.
How we work
We act as catalysts rather than as traditional consultants, helping clients to reach their own solutions.
Catalysts, not consultants
We work with cross-functional client teams to enable a common sense of purpose and ownership.
We believe ideas and strategy should travel together. Our process is action focused to bring the strategy to life.
Ideas and strategy
Companies we've worked with
The Challenger Project: An evolving study into how challengers succeed.
Business never sits still. You go to bed believing you understand it one day, and wake up to an entirely new reality the next. For this reason, our commitment to understanding challengers has to be an ongoing one. The Challenger Project is our ongoing source of inspiration, knowledge and expertise.