We’re the strategic consultancy that helps ambitious Challengers to grow.

Fragmentation, Indecision, Silos, Dull, What's

Complexity, Incumbency, Risk Aversion, Ambiguity, Lack of Ambition, holding

Inaction, Scarcity, Short-termism, Inconsistency, Frustration, you back?

The biggest barriers to growth aren’t external. They’re misalignment and a lack of strategic direction.

Our unique approach unites teams behind bold ambitions, and gives them the blueprint and belief to make it happen.

You need the clarity to start and the conviction to keep going.

You need the Challenger Mindset.

Let's go

Thomas Moradpour
Global Head of Brands and Strategy
Campari Group

“I can’t think of a better team and process to step change the dynamics of global brand building.”

Monica Silic
Chief Marketing Officer
KFC UK & Ireland

“Adopting a Challenger Mindset has helped us to be braver and more human in our brand communications, and find our confidence.”​

Challenger thinking

Challengers
do more with less

Budget cuts, economic uncertainty, and increased pressure to grow. Never has the maxim ‘do more with less’ felt more relevant (or more difficult).

This month we're sharing lessons from the brands and businesses that thrive in constraints – Challengers. How can a shift in mindset, combined with tools and frameworks that encourage creative problem-solving, help us maximise impact with minimal resource?

Read the latest

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