Challenger brands change the world.

We’re eatbigfish. And we know challenger brands better than anyone. We know how they think, how they beat the odds, and how their tactics work. 

We help you be more challenger.

No matter whether you’re a start-up taking on the world, or a global market leader needing to keep things fresh, we know that everyone can be more challenger. 

Change comes fast. Disruption is the norm.

There are also opportunities everywhere. And you can seize them. We’ll show you how. We’ll help you develop a challenger mindset, and show you how to use it to ignite your brand and unite your business. 


We’re obsessed with challenger brands.

They shake things up. They change the rules. They get famous. And they do it with passion and smarts, not big budgets or easy answers. It’s why they’re some of the fastest growing companies on earth.


What we do

Create and refresh brands

Turbo-charge innovation

Build strong cultures


Companies we've worked with


The Challenger Project: our ongoing study into how challengers succeed.

We literally wrote the book on challenger brands. But the world changes, challengers never stay still, and there’s always new things to learn. That’s why we’re always out there — talking to, working with, and studying what the latest generation of challengers are doing. It’s how we stay curious and inspired, and what gives us the knowledge and expertise to help you.

Visit The Challenger Project ⟶


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