We’re for Challengers
We were founded with the mission to start a movement to Challenger thinking and behaviour in business, and we believe that mission is still as relevant and important today. By working with clients, and sharing our research, insights and frameworks, we’ve inspired a generation of Challenger brand builders and marketers to challenge the status quo and revolutionise categories for the better. That’s what we’re here for.
Meet the shoal
Our consultancy team is small and specialised, working globally from the UK and North America alongside our network of partners and associates. The thing that unites us is our enthusiastic belief in the power of the Challenger Mindset to drive strategic success. Join us over on Linkedin for the latest insights from the team (and the occasional office dog photo).
Adam Morgan
Founder & Chair
Jono Wylie
Strategy Director
Meg Phippin
Project Manager
Sarah McAllister
Research & Insight Lead
Toby Brown
Head of Offer
Anne Marie Armstrong
Head of People
Helen Redstone
Head of Brand
Kate Costello
Project Coordinator
Peter Fauchon
Head of Finance
Susie Milburn
Head of Consultancy
Hugh Derrick
Managing Partner
Kirstin Piening
Strategy Director
Rosie Dean
Operations Manager
Tamika Nwokolo-Gentles
Executive Assistant
Jamie Henderson
Marketing Lead
Liston Pitman
Strategy Director
Ruth Morgan
Researcher
Tara Henderson
Strategist
Ellie Simmons
Strategy Innovation Lead
Jenna Stephan
Strategist
Samantha Johns
Head of Operations
Teresa Murphy
Managing Partner
Veronica Niedmann
Project Coordinator
eatbigfish Africa
David Blythe
Founder & CEO
Dhatchani Naidoo
Managing Director
Nomonde Keswa
Strategy Director
Tumi Matubatuba
Strategy Director
Phumelele Buthelezi
Project Manager
