Thinking
The Challenger Project: our ever-evolving research into how the Challenger Mindset helps brands and businesses to succeed.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Pirates in the Navy: Creating a Challenger culture at the heart of Air New Zealand
Read article
Listen podcast
Interviews
Culture
Webinar: Supercharging Power Brands with Challenger Thinking
Read article
Listen podcast
Webinars
Strategy
Anti Dull: The Challenger Guide to Battling Banality
Read article
Listen podcast
Books
Cost of Dull
Challenger Brands
Strategy
Why strategy only works when it’s everyone’s business
Read article
Listen podcast
Perspectives
Culture
Strategy
How to Win by Doing Less, in a World Obsessed with More
Read article
Listen podcast
Perspectives
Strategy
Innovation
A jolt of Challenger thinking
Stay up-to-date with our latest thinking and get first access to our webinars and publications.
