Approach

We turn bold Challenger thinking into lasting strategy by bringing teams together to make it happen.

We get you unstuck

Our Challenger expertise, tools and frameworks will help your team:

Define bold ambitions
Break free from incumbent expectations
Create razor-sharp strategy
Build compelling brands that get noticed
Learn how to keep doing more with less

We create strategies that stick

Our collaborative and facilitated process builds a strategy to last:

Casting that brings the right minds together
Workshops that create alignment and collective ownership
Facilitation that unlocks new thinking
Ideas that build belief and drive action across the business

We get stuck in

Whatever the scale of the project, we work through 3 key phases with you:

Phase one

Ambitions & Constraints

Identifying the big opportunities, leaning into the big challenges, and defying existing assumptions.

Phase two

Challenge & Build

Looking within for solid foundations and outside for new inspiration, defining strategy with a Challenger Mindset at its core, and strengthening bold strategy with bold ideas.

Phase three

Plan & Embed

Uniting a team and wider business around the way forward, with a concrete plan to turn strategy into action, and a mindset and toolkit to resist incumbency.

Helene Nayet

Customer Experience Director

Nocibé

“This project, and the way you've driven it, has really energized the Nocibé team. The way you made us work is conducive to creativity. Your ability to get us to think outside the box was really interesting. The challenger spirit has been sown and now just needs to grow.”

Thomas Moradpour

Global Head of Brands and Strategy

Campari Group

“The philosophy of working with eatbigfish is to do everything at once. You put all the right people, all the stakeholders into a room, internal, external. Once you're done you’ve got your strategy, you’ve got your creative and you’ve got your buy-in; all done in one step. That’s formidably faster in the long run. And, frankly, it’s also much better as a result.”

Gabrielle Tenaglia

Head of Marketing

Lettuce

“The prompts from eatbigfish sparked fresh, innovative thinking. But the real catalyst came from they way they put different brains in the same room, pointed at the same problem. Chemistries shifted, walls dropped, and real, new ideas came to the table.”

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How could the Challenger Mindset impact your business? Let's find out.

Get in touch

The thinking that drives our approach

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How the Challenger Mindset fuels growth

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Why strategy only works when it’s everyone’s business

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Challengers & the Cost of Dull

Anti Dull: The Challenger Guide to Battling Banality

Lightphone: “What you choose not to do becomes your POV”

We turn bold Challenger thinking into lasting strategy by bringing teams together to make it happen.

We get you unstuck

Define bold ambitions

Break free from incumbent expectations

Create razor-sharp strategy

Build compelling brands that get noticed

Learn how to keep doing more with less