Thinking
The Challenger Project: our ever-evolving research into how the Challenger Mindset helps brands and businesses to succeed.
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How to Win by Doing Less, in a World Obsessed with More
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Perspectives
Strategy
Innovation
Lightphone: “What you choose not to do becomes your POV”
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Interviews
Challenger Brands
Yoco: “People see the blue everywhere. It's almost a stamp of trust.”
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Interviews
Challenger Brands
Battling Boring: How CPG Challengers are rejecting their 'low-interest' label
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Perspectives
Cost of Dull
Strategy
Nando's: "Our ambition is to be the most loved brand."
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Interviews
Challenger Brands
How CPG brands can beat the private-label threat
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Perspectives
Challenger Brands
Strategy
A jolt of Challenger thinking
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