Thinking
The Challenger Project: our ever-evolving research into how the Challenger Mindset helps brands and businesses to succeed.
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Looking for a breakthrough innovation? Are you asking the right questions?
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Perspectives
Innovation
The Loyalty Game: why hospitality brands need to rethink rewards
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Perspectives
Strategy
The commercial case for humour (with Bridget Angear)
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Podcast
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Why you need a third Spider Drop (with Heather McGill)
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Podcast
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Footfall falling? How retail brands can win the fight for attention
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Perspectives
Strategy
Lettuce Financial: “The world of taxes needs a musical!”
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Interviews
Challenger Brands
Cost of Dull
A jolt of Challenger thinking
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