Thinking

The Challenger Project: our ever-evolving research into how the Challenger Mindset helps brands and businesses to succeed.

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Alzheimer's Research UK: "We had the appetite and ambition to want to talk about things differently."

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Interviews
Culture

AI is an anti-social strategist. You can't afford to be.

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Perspectives
Strategy
Culture

Let's Make This More Interesting

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Podcasts
Cost of Dull

Webinar: The Anti Dull Intervention

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Webinars
Cost of Dull
Strategy

The 4 essentials for successful strategic change

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Perspectives
Culture

Bold Bean Co: "Beans are the best – so why aren't we all eating beans?"

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Interviews
Challenger Brands

The Cost of Dull: An interview with Adam Morgan

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Perspectives
Cost of Dull

The Extraordinary Cost of Dull

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Publications
Cost of Dull

The Pirate Inside

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Publications
Culture

Lessons, Frameworks, Power and Sex (a look back at Season 1)

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Podcasts
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Intelligent Naivety: The vitality of inexperience

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Perspectives
Challenger Brands
Innovation

Giving up the gold (with Nick Reed)

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Podcasts
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