eatbigfish.

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hello@eatbigfish.com

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Our offices

London

hello@eatbigfish.com

+44 (0)20 7234 9970

Los Angeles

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+1 (310) 254 4497

New York

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+1 (203) 227 6919

San Francisco

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+1 (415) 891 8348

What we’re reading this week: Our advance copy of ‘Do Pause: You are not a To-Do List’, our friend Rob Poynton. The book is out on 2nd April and is currently available for pre-order from @dobookco and on Amazon.
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“Machines are designed to run constantly; people aren’t. Our coping mechanisms are meditation apps, weekend breaks and annual holidays, but things soon revert. To prosper, we need a more sustainable approach — an ability to pause. Do Pause looks at the importance of this subtle yet powerful idea to communication, creativity, relationships — as well as our wellbeing and sanity.”
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Link in bio to pre-order.
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#eatbigfish #reading #creativity #innovation #mindfulness #relaxation #wellness #wellbeing #selfhealth #mentalhealth #communication #dobooks #relationships #intheoffice #humanapproach #minimal #weekendreading

Depop is a mobile peer-to-peer shopping app, founded by Simon Beckerman in 2011.
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In our latest interview, Depop founder Simon Beckerman explains that ‘you need to make sure that the company you build stays in the spirit of being small’ and thinks of @depop as a ‘rebellious little kid’ not satisfied with the sameness in the category, always wanting to ‘challenge itself to find what’s interesting and exciting.’
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Link in bio to read or watch: 'Seapunk or ghetto goth... the mindset is the same': An interview with the founder of Depop.
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#thechallengerproject #insights #eatbigfish #depop #interview #founder #fashion #vintage #clothing #depophq #branding #brandpurpose #brandstrategy #culture #disruptive #youth #retail #ecommerce #sustainable #millenials #peoplepowered

Thanks to @bjcooper8 and @lottiesarahunwin for arranging another great Copy Club breakfast at eatbigfish HQ this morning.
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The Copy Club is a network of marketers in small or entrepreneurial businesses who get together for regular events – like hearing Ben Cooper talk about Challenger Brands over coffee and a croissant. If you’re a challenger and are interested in joining the club email lottie@thecopyclub.co.uk, or if you’d like to arrange a challenger speech for your team just get in touch at hello@eatbigfish.com.
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#challengerbrands #workshop #challengerproject #eatbigfish #marketing #business #london
#talk #speech #advertising #brandstrategy #intheoffice

We’re always out there - talking to, working with, and studying what the latest generation of challengers are doing. It’s how we stay curious and inspired, and what gives us the knowledge and expertise to help you.
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Link in bio to see an overview of our thinking from The Challenger Project.
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#eatbigfish #branding #business #challengerbrands #growth #planning #culture #innovation #challengerthinking #marketing #london #strategy #interviews #articles #opinion #research #advertising #howwework

@depop is a mobile peer-to-peer shopping app, founded by Simon Beckerman in 2011. Beckerman had founded PIG, a quarterly magazine dedicated to discovering new artists in fashion, music and design, and from that experience, saw an opportunity for a mobile platform that would allow his readers to buy and sell items. Harnessing the power of the creative community he’s always been close to, he’s now building a sustainable fashion business – and finding that Depop is starting to be an influence on fashion itself.
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'Seapunk or ghetto goth... the mindset is the same': An interview with the founder of Depop - @simonbeckerman
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Link in bio to read or watch our latest interview on The Challenger Project.
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#thechallengerproject #eatbigfish #depop #interview #founder #vintage #clothing #depophq #branding #brandpurpose #strategy #challengerbrand #business #film #article #london #global #campaign #creative #community

Challenger brands are skipping traditional retail channels in favour of going it alone. Name a category, and there’s likely to be a shiny challenger, disrupting the existing model by cutting out the middleman and delivering a range of innovative goods direct-to-consumer. So what can we learn from these DTC challenger brands?
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Link in bio to read: 5 lessons from Direct-To-Consumer challenger brands, by Nick Geoghegan.
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Brands featured in the article: @warbyparker @harrys @everlane @glossier and @renttherunway
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#Thechallengerproject #challengerbrands #eatbigfish #dtcbrands #business
#opinion #article #marketing #advertising #transparency #community #businessmodel

Think #challengerbrands are just about small vs big, or is just disruption by another name? Think again! There’s more to challengers than just David vs. Goliath. Here are some of the brands we saw challenging with very different types of narrative at Adweek's Challenger Brands 2019 summit. Link in bio.
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Courtesy of Chad Dick - eatbigfish Partner & Facilitator. @chadillac.3 - Featuring: .
@impossible_foods @away @organicvalley @getthemirror @allbirds @hulu @papaandbarkley @seventhgeneration @barkbox @meundies
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#eatbigfish #thechallengerproject #disruptors #davidvsgoliath #branding #marketing #business #global #advertising #adweek #brandweek #summit #2019 #article #opinion #learning #brands #insights #disrupt #newyork

Here are our five key insights and observations we took away from covering the 2019 Brandweek Challenger Brands summit in New York City.
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From the brilliant Levi’s demonstrating that challengers can be of any age and all share a philosophy on the world - To the disruptive mattress tech company Casper, showcasing it’s DTC business model, innovative marketing and making its offline sleep experience a reality.
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Link in bio to see all 5 lessons for aspiring challengers from Brandweek 2019.
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#eatbigfish #brandweek #challengerbrands #thechallengerproject #insights #lessons
#branding #marketing #business #newyorkcity #businessmodel #Casper #levis #mirror #opinion #article #papaandbarkley #adweek #orangetheoryfitness #2019 #strategicthinking #strategy

Introducing Challenger Brands to Watch 2019:
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It’s back! Beware of imitations. Welcome to the annual and original Challenger Brands to Watch list from eatbigfish (the company who literally wrote the book on challengers.) From the world’s ‘smallest’ beer to the Chinese behemoth redefining retail, these are the challengers we’re watching (and probably learning a hell of a lot from) in 2019.
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Link in bio to read about all of our 20 Challengers to watch.
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#eatbigfish #thechallengerproject #challengerbrand #business #insights #top20 #2019 #brands
#report #disruptor #marketing #advertising #creativethinking #strategy #inspiration #learning #opinion #feature #article

Thank you to everyone who came along to the WACL (Women in Advertising & Communications London) panel event last night to hear eatbigfish strategist Emily Horswell speaking on the topic of strategic thinking alongside Suki Thompson, Roisin Donnelly and Sara Tate.
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Follow eatbigfish to find out where the team will be speaking next. Link in bio.
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#eatbigfish #panel #talk #wacl #business #strategy #creativethinking #london #marketing #femaleleaders #advertising #communications #womeninbusiness #brandstrategist #learning #inspiration #WACL #strategicthinking

After its epic take down of Victoria’s Secret, Third Love established its place as the leading lingerie challenger. Find out why ThirdLove established themselves as the thought leader in lingerie, and how they’re ready to take even more business from a troubled Victoria’s Secret.
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Does selling reality really beat selling fantasy? By eatbigfish Partner Mark Barden – Now available on The Challenger Project - Link in bio.
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#article #challengerbrand #eatbigfish #thirdlove #lingerie #underwear #brandpurpose #challenger #business #inclusivebrand #thechallengerproject #leadership #advertising #victoriassecret #feisty #marketing #inclusive #opinion #inspiration #linkinbio