eatbigfish.

 

65-71 Bermondsey Street, London, SE1 3XF

hello@eatbigfish.com  

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Our offices

 

London

hello@eatbigfish.com

+44 (0)20 7234 9970

Los Angeles

helloLA@eatbigfish.com

+1 (310) 254 4497

New York

helloNY@eatbigfish.com

+1 (203) 227 6919

San Francisco

helloSF@eatbigfish.com

+1 (415) 891 8348

 
Meet Helen, our Head of Production who oversees anything we make as a consultancy. What do you do at eatbigfish? - I started as a workshop co-ordinator back in 2005 and my role has grown over the years, so I do a bit of everything as Head of Production – research, design, print production, a lot of powerpoint, trafficking new business, developing new ventures, putting our speeches and events together and helping the strategy team. As I’ve been here so long I am the unofficial oracle of eatbigfish past projects and ideas – if we ever did an animated version of the eatbigfish team I’d probably be depicted as an ancient grumpy turtle going on about the good old days. - What annoys you most about the world of marketing? How long have you got? I could rant on for hours about privilege, unpaid internships and lack of diversity. But as a middle-class cis straight white person, who spends a lot of time in rooms full of the same, and who has previously organised an all white male panel at an event (sorry about that) I do realise that I am part of the problem too. So I will just suggest everyone follows @_theotherbox (and signs up to their “Know Your Bias’ workshop in the new year) and supports @artsemergency. - Which challengers are on your radar at the moment? In general I look for ethical companies with a well-designed brand and an interesting business model. Lemonade Insurance was one of my 2018 ‘Challengers to Watch’ and I think they’re really interesting – we were lucky enough to interview Yael Wissner-Levy from Lemonade recently, so look out for that in 2019. Personally I’m a big fan of @birdsonglondon and think they’re doing great stuff with their pop-up shops and collabs at the moment. I’m just about to restock my bathroom with @ _thesoapco bar soap, @keepcup (local to me in Leyton) make the best reusable cups, and I’m really happy to see @changeplease doing so well. A tip for next year is @dabbadrop – indian takeaways delivered in reusable tiffin boxes - sadly only delivering to Hackney at the moment, but I have high hopes they’ll expand to my postcode soon. - #eatbigfish #meettheteam #portrait #publicationdesign #production #branding #marketing #bermondsey
What we’re reading this week: Business for Punks. - Everything is marketing. Steal and bastardize. Don’t follow trends. - And plenty of other sound advice for both punks and challengers. A brilliantly entertaining and practical book. - #brewdog #eatbigfish #challengerbrand #officebooks #rulebook #howtobook #brewdogbeer #brewdogbrewery #punkipa #craftbeer #reading #marketing #advertising #campaign #advice #inspiration #businessideas
When Steven Grasse created Hendricks Gin, he was told in focus groups that the gin was only popular with about half of the people who tested it. Instead of changing the formulation to one that more people would accept, he said “let’s just say it is not for everyone,” and that is the very copy printed on the back of the bottle. . To see more examples of how challengers transform negatives into positives read strategy director’s @spareshirt latest article on The Challenger Project. Link in bio. . #eatbigfish #thechallengerproject #opinion #business #article #challengerbrand #hendricksgin #ginbottle #macro #transform #branding #marketing #advertising #strategy
Stay Curious: How we created a world-class event in a cowshed. - A beautiful book that charts the journey of the Do Lectures over the last 10 years. Find out more about the publication over on @thedolectures feed. - #whatwerereading #officebook #eatbigfish #thedolectures #creative #events #workshops #experiences #community #lectures #publication #book #flatlay #intheoffice #audience #staycurious #weekendreading
How George Orwell inspired this scrappy challenger: - Ugly Drinks started life in 2013 as a rant between friends in a pub. Why are soft-drinks so unhealthy? Does refreshment have to mean sugar? Why does the advertising feel the need to promise the world? The concept for Ugly was simple: A cold can of fizzy that a) was not unhealthy, and b) didn’t over-promise on things it couldn’t deliver. However, whilst most pub-born-ideas don’t see the next morning, this one soon became a reality. - Launched in 2015, @uglydrinks is a soft-drink founded by Hugh Thomas and Joe Benn, both having previously worked at Vita Coco. It’s sold in 4000+ stores in the UK including the two biggest supermarkets Sainsbury’s and Tesco. - Link in bio to read or watch our interview with CEO & Co-Founder, Hugh Thomas. - #thechallengerproject #eatbigfish #uglydrinks #interview #ceo #cofounder #softdrinks #marketing #branding #brandpurpose #theuglytruth #strategy #challengerbrand #disruptor #rebellious #advertising
Meet Kayleigh, our Project Co-ordinator and proud mum to our office rescue pup Ringo. - Kayleigh has been with eatbigfish for 6 years, keeping our projects running like clockwork and making sure our workshops go off without a hitch, whether they’re in Slough or Shanghai. Don’t ask her about the time she had to run a workshop at two venues in Venice only accessible by gondola... - What were you doing before you joined eatbigfish? I studied Fine Art at university where I specialised in paper cut illustrations, I did some work experience with Rob Ryan which was a highlight. (Kayleigh’s papercut illustrations appear in the eatbigfish Storyhouse publication – we’re always trying to persuade her to pick up the scalpel…) - What do you love about life in London? I’m a Leyton dweller and a huge fan of fellow local Alfred Hitchcock. The Leytonstone area hosts many events in honour of the Master of Suspense throughout the year, including tours and regular screenings…the dream. - What brands are on your radar at the moment? Sticking to the Leyton area, I love local craft brewers Signature Brew who are on a mission to revolutionise the quality of beer at live music events by creating a core range of music-inspired craft beers. They also experiment by collaborating with bands and have worked with the likes of Alt-J, Frank Turner, Enter Shikari and many more artists. They recently opened their first taproom in Haggerston (sadly not in Leyton for us locals) and have begun a crowdfunding campaign in order to open a larger brewhouse where they can triple capacity and keep up with demand. - #eatbigfish #meettheteam #projectcoordinator #profile #portrait #fineart #creative #paperdesign #illustrator #bestoflocal #localbusiness #collaboration #puppy #office #bermondseystreet #london #crowdfunding
This week's challenger: @farmdrop - Farmdrop’s new brand upgrade elevates its offer from 'veg box’ to progressive, serious and grown-up challenger to the big supermarkets and their model. - Read about the process and how our challenger thinking helped them. Link in bio. - Poster and creative branding by - @confederationstudio - #eatbigfish #farmdrop #business #rebrand #brandupgrade #branding #challengerbrand #consultancy #challengerthinking #marketing #advertising #ourprocess #brandmodel
With contributions from our San Francisco based partner, Mark Barden and other razor-sharp minds, Eat Your Greens is an encyclopaedia of the best new thinking in marketing, and now available to purchase. - Link in bio for more information. - #eatbigfish #eatyourgreens #marketing #business #book #publication #strategy #thinking #creative #constraints #inspiration #challengerbrands #startups #branding #advertising #consumers
Is it time to dial up the drama? If you’re a challenger, the answer is always yes. - If you’d like to know what a parade of waddling ducks can teach us about getting attention for our brand, email your postal address to hello@eatbigfish.com and we’ll send you a copy of our limited-edition publication. - #eatbigfish #challengerbrand #drama #marketing #startups #limitededition #business #branding #publication
Meet Alice, the latest addition to our team – Alice has joined our London HQ as a ‘Workshop Coordinator’ after previously working as a Wedding Coordinator and was also an Events Management graduate. - Alice has been with us for a few weeks now, we’ve heard she completed a yoga teacher training course in Italy, so maybe she’ll bring some zen to the office… 😌 - #eatbigfish #welcometotheteam #portrait #projectcoordinator #london #team #profile #meettheteam #office #bermondseystreet #consultancy #yogalife #weddingplanner
In episode 104 of “Marketing Today” host Alan B. Hart talks with Mark Barden, San Francisco–based partner at eatbigfish. In the course of their discussion, Barden talks in great detail about the differences between challenger brands and disruptors, and he places them on a spectrum to better understand those differences. He also makes an observation about what challenger brands must do to succeed. . Mark Barden on challenger brands and the age of disruption: Link in bio to listen to the podcast. . . #podcast #eatbigfish #challenger #challengerbrands #business #businesssuccess #marketing #branding #discussion #disruptors #strategy #partner #interview
“As a brand it’s important for us to push the boundaries in a way that’s really credible” – Heist Co-founder & CEO - Toby Darbyshire. - Using an engineering-led approach to product development, Heist is re-inventing underwear in an industry where innovation is usually driven by cyclical trends. And as a brand, Heist has something to say on how women are portrayed in advertising today. Co-founder and CEO Toby Darbyshire explains the insight that led to Heist, his reflections on last year’s banned tube ads and his advice for other challenger CEOs. - Heist CEO: 'We're building the Nike of underwear' - Link in bio to read or watch the interview. - #eatbigfish #challengerbrand #thechallengerproject #heist #heisttights #ceo #cofounder #innovation #marketing #advertising #community #movement #branding #strategy #london #challenger #interview #article #insights