eatbigfish.

 

65-71 Bermondsey Street, London, SE1 3XF

hello@eatbigfish.com  

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Our offices

 

London

hello@eatbigfish.com

+44 (0)20 7234 9970

Los Angeles

helloLA@eatbigfish.com

+1 (310) 254 4497

New York

helloNY@eatbigfish.com

+1 (203) 227 6919

San Francisco

helloSF@eatbigfish.com

+1 (415) 891 8348

 
Meet our new Project Coordinator Tibby, who joined us last week. Tibby helps organise and run our workshops and assists the strategy team. . Hey Tibby. Tell us a little about yourself? . I’m from Winchester and I went to university in Bristol, where I studied Business and Management. I used to skate and snowboard but broke my ankle a few years ago. I still love it but have to go a little easier than I once did. . Which challenger brands are currently on your radar? . I heard about @renttherunway recently from a podcast interview with the founder Jennifer Hyman. They’re changing how we shop for clothes through their efficient subscription model. She related Rent The Runway to the likes of @airbnb and @uber who have been successful, not by owning inventory, but by acting as a platform and owning a particular space. I’m also interested in @nuud.care which is a Dutch all-natural deodorant. They’ve turned something boring into a desirable item and it comes in a toothpaste-like tube which is different. They also produce some great content on their Instagram. . What’s been a stand-out campaign for you recently? . KFC’s recent ads have been brilliant. The @kfc_uki ‘FCK’ apology campaign made the brand appear very human. Another one is BrewDog. Their recent ‘blank’ adverts are super honest and is typical of their ‘no bullshit’ approach. I think my favourite was the billboard campaign from last year comparing their rate beer scores with their mainstream beer rivals. Only @brewdogofficial could do that. . . #meettheteam #eatbigfish #portrait #projectcoordinator #workshops #london #interview #brands #team #bermondsey
We visit Ed Williams, the CEO of Edelman UK & Ireland to hear his insights around what’s contributing to the global decline in trust and what this means for business. He shares in our interview the four dimensions on which companies build trust known as Edelman’s Net Trust Score (ENTS). We then look at examples of how challenger brands are building trust through this lens. . @edelmanuk specialises in measuring Trust globally and each year publishes the results through the Trust Barometer which surveys more than 33,000 people across 27 countries. . Link in bio: . @edelmanintelligence @edelman #eatbigfish #thechallengerproject #challengerbrands #edelman #interview #article #research #brands #marketing #trust #integrity #dependability #purpose #society #data #trustworthy #transparency #business #insights #honesty #edelmanintelligence #lessons
We always said we would never grow so big that we couldn’t fit around the dining table at the eatbigfish office in London. This is still true, it’s just the dining table now seats 21. . Have a great weekend from all the team at eatbigfish. . #eatbigfish #office #team #tb #lunch #friday #teamphoto
Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders By Adam Morgan. 📖 . Our book provides practical advice and plentiful easy-to-follow examples to show how a challenger brand can get noticed and steal customers from competitors with much bigger advertising and marketing budgets. . Adam presents eight challenger credos that stress bringing a fresh perspective to market, building a prominent and emotionally appealing identity, implementing a pervasive communication strategy, and focusing intently on ideas rather than consumers. . Link in bio to order your copy: 📚 . . #eatbigfish #brandstrategy #book #business #challengerbrands #publication #marketing #casestudy #advertising #creativity #innovation #culture #purpose #drama #insights #learning #underdogs #leadership
Join Adam Morgan and PHD's Malcolm Devoy at @cannes_lions on 20th June as they discuss the marketing and media behaviours of a new wave of challenger brands including @casper @oatly and @tonyschocolonely_nl . The Rule Breakers Rule Book: 5 Commandments of Challenger Thinking: Event link in bio. . . #eatbigfish #phd #canneslions #phdworldwide #business #leadership #marketing #talk #branding #challengerbrands #strategy #speech #insights
In a world moving at break-neck speed and running constantly, taking a moment of pause can seem a counter-cultural and challenging act. But to prosper — and for our wellbeing and sanity, we need the ability to pause. In this excerpt from his new @dobookco book - Do Pause, Rob Poynton champions this subtle yet powerful idea as a vital part of the creative process and more. . Link in bio: The importance of pause for creativity, opportunity and a good life. . Photography: @jimmarsdenphotography Words: @robert.poynton . . #eatbigfish #dobooks #dopause #publication #newbook #robpoynton #reading #creativity #wellbeing #communication #relationships #filmphotography #35mm #nikonf #kodakportra
Last night we hosted the launch of Rob Poynton's new book DO/PAUSE at our London office. The book looks at the importance of taking a pause and it can help communication, creativity and relationships. Thank you @robert.poynton Nick Parker and @dobookco for a very inspiring and enjoyable evening and the collective moment of pause. A great reminder of the importance of making time for ourselves. After all, there is more to life than getting things done. . . #eatbigfish #dobooks #dobook #dopause #bermondseystreet #publication #booklaunch #discussion #reading #collective #creativity #relationships #time #selfcare #wellness #communication #takeabreak #newbook
If we don’t ask propelling questions of ourselves, someone is going to ask them of us, and by that time we will be behind the curve. - A Beautiful Constraint calls for a more widespread capability for constraint–driven problem solving and provides the framework to achieve that. Link in bio to purchase: - - #eatbigfish #abeautifulconstraint #challengerbrands #marketing #advertising #branding #creativity #business #book #weekendreading #constraints #innovation #insights #publication #brands #learning #domorewithless #books📚 #thechallengerproject #lessons
There are considerable strategic and cultural advantages in being a challenger brand. You don't have to be all things to all people; you can choose a place to stand and something to believe in; you can focus on brilliantly delivering that and that alone - even if, while some people love you, others sail right on by. - What is a challenger brand? Link in bio. - #eatbigfish #challenger #challengerbrands #article #opinion #business #strategy #marketing #insights #lessons #culture #community #brandidentity #businessmodel #disuptor #learning
What ducks in a hotel lobby can teach brands. Yes really... - An experience at the Peabody Hotel provides a valuable lesson for brands in how to get noticed in a world of continuous partial attention: - Link in bio to read more. - - #eatbigfish #thechallengerproject #challenger #branding #business #experiences #opinion #article #marketing #advertising #drama #brandexperience #inspiration #lessons #creative #brandstrategy
What we’re reading this week: Our advance copy of ‘Do Pause: You are not a To-Do List’, our friend Rob Poynton. The book is out on 2nd April and is currently available for pre-order from @dobookco and on Amazon. - “Machines are designed to run constantly; people aren’t. Our coping mechanisms are meditation apps, weekend breaks and annual holidays, but things soon revert. To prosper, we need a more sustainable approach — an ability to pause. Do Pause looks at the importance of this subtle yet powerful idea to communication, creativity, relationships — as well as our wellbeing and sanity.” - Link in bio to pre-order. - #eatbigfish #reading #creativity #innovation #mindfulness #relaxation #wellness #wellbeing #selfhealth #mentalhealth #communication #dobooks #relationships #intheoffice #humanapproach #minimal #weekendreading
Depop is a mobile peer-to-peer shopping app, founded by Simon Beckerman in 2011. - In our latest interview, Depop founder Simon Beckerman explains that ‘you need to make sure that the company you build stays in the spirit of being small’ and thinks of @depop as a ‘rebellious little kid’ not satisfied with the sameness in the category, always wanting to ‘challenge itself to find what’s interesting and exciting.’ - Link in bio to read or watch: 'Seapunk or ghetto goth... the mindset is the same': An interview with the founder of Depop. - - #thechallengerproject #insights #eatbigfish #depop #interview #founder #fashion #vintage #clothing #depophq #branding #brandpurpose #brandstrategy #culture #disruptive #youth #retail #ecommerce #sustainable #millenials #peoplepowered