eatbigfish.

 

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London

hello@eatbigfish.com

+44 (0)20 7234 9970

Los Angeles

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+1 (310) 254 4497

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+1 (203) 227 6919

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Think #challengerbrands are just about small vs big, or is just disruption by another name? Think again! There’s more to challengers than just David vs. Goliath. Here are some of the brands we saw challenging with very different types of narrative at Adweek's Challenger Brands 2019 summit. Link in bio. . Courtesy of Chad Dick - eatbigfish Partner & Facilitator. @chadillac.3 - Featuring: . @impossible_foods @away @organicvalley @getthemirror @allbirds @hulu @papaandbarkley @seventhgeneration @barkbox @meundies . #eatbigfish #thechallengerproject #disruptors #davidvsgoliath #branding #marketing #business #global #advertising #adweek #brandweek #summit #2019 #article #opinion #learning #brands #insights #disrupt #newyork
Here are our five key insights and observations we took away from covering the 2019 Brandweek Challenger Brands summit in New York City. . From the brilliant Levi’s demonstrating that challengers can be of any age and all share a philosophy on the world - To the disruptive mattress tech company Casper, showcasing it’s DTC business model, innovative marketing and making its offline sleep experience a reality. . Link in bio to see all 5 lessons for aspiring challengers from Brandweek 2019. . . #eatbigfish #brandweek #challengerbrands #thechallengerproject #insights #lessons #branding #marketing #business #newyorkcity #businessmodel #Casper #levis #mirror #opinion #article #papaandbarkley #adweek #orangetheoryfitness #2019 #strategicthinking #strategy
Introducing Challenger Brands to Watch 2019: . It’s back! Beware of imitations. Welcome to the annual and original Challenger Brands to Watch list from eatbigfish (the company who literally wrote the book on challengers.) From the world’s ‘smallest’ beer to the Chinese behemoth redefining retail, these are the challengers we’re watching (and probably learning a hell of a lot from) in 2019. . Link in bio to read about all of our 20 Challengers to watch. . #eatbigfish #thechallengerproject #challengerbrand #business #insights #top20 #2019 #brands #report #disruptor #marketing #advertising #creativethinking #strategy #inspiration #learning #opinion #feature #article
Thank you to everyone who came along to the WACL (Women in Advertising & Communications London) panel event last night to hear eatbigfish strategist Emily Horswell speaking on the topic of strategic thinking alongside Suki Thompson, Roisin Donnelly and Sara Tate. . Follow eatbigfish to find out where the team will be speaking next. Link in bio. . #eatbigfish #panel #talk #wacl #business #strategy #creativethinking #london #marketing #femaleleaders #advertising #communications #womeninbusiness #brandstrategist #learning #inspiration #WACL #strategicthinking
Learn about the fundamentals of challenger brand behaviour in Eating The Big Fish, how your brand can do more with less in A Beautiful Constraint, the 10 types of challenger narrative in Overthrow and an insight into building a challenger culture across your organisation in The Pirate Inside. . Head to our link in bio to find out more about all of our publications. . #eatbigfish #eatingthebigfish #thepirateinside #overthrow #abeautifulconstraint #marketing #business #challengerbrands #strategy #inspiration #startups #disruptor #brandstrategy #flatlay #advertising #underdog #culture #insights #thechallengerproject #domorewithless #creativity #innovation #reading #books #publication
After its epic take down of Victoria’s Secret, Third Love established its place as the leading lingerie challenger. Find out why ThirdLove established themselves as the thought leader in lingerie, and how they’re ready to take even more business from a troubled Victoria’s Secret. - Does selling reality really beat selling fantasy? By eatbigfish Partner Mark Barden – Now available on The Challenger Project - Link in bio. - #article #challengerbrand #eatbigfish #thirdlove #lingerie #underwear #brandpurpose #challenger #business #inclusivebrand #thechallengerproject #leadership #advertising #victoriassecret #feisty #marketing #inclusive #opinion #inspiration #linkinbio
From the first glass of bubbly to the last drop of port, we enjoyed a brilliant Christmas party to close the year this week. - Merry Christmas and a Happy New Year from everyone here to all our clients, friends and extended eatbigfish family. See you all in 2019 x 🎄🎅🏼✨ - #christmastime #officeteam #christmasparty #eatbigfish #santaclaus #presents #dinner #team #merrychristmas #happynewyear2018 #clients #friends #family #memories
Thank you Rosie and Kayleigh for all your hard work and bringing Christmas to our London HQ, with help from office puppy – Noodle. - ‘It’s starting to feel a lot like Christmas’ 🎅🏼🐶🎄 - #eatbigfish #officelights #christmastree #officepuppy #santahat #bermondseystreet #puppy #schnoodle #christmasdecorations #feelingfestive #officegoals #christmastimeishere
What we’re reading this week… Leap: How to thrive in a world where everything can be copied. - An inspiring book from Strategy Expert – Howard H. Yu who highlights the key trends and lessons from business history, helping companies rethink their brand strategy and continue to thrive for years to come. - ‘In today’s competitive environment where latecomers can replicate almost any product or service for less, and where expert intuition and market intelligence have been overtaken by machine algorithms, companies can no longer just be very good at what they do. They need to leap to new knowledge disciplines. The best leap repeatedly’ - @howardhyu - #leapbook #publication #businessbook #branding #strategy #advertising #thoughtleader #officebook #howardyu #inspiration #reading #marketing #brandoffer #businesssurvival #lessons #competition
Meet Helen, our Head of Production who oversees anything we make as a consultancy. What do you do at eatbigfish? - I started as a workshop co-ordinator back in 2005 and my role has grown over the years, so I do a bit of everything as Head of Production – research, design, print production, a lot of powerpoint, trafficking new business, developing new ventures, putting our speeches and events together and helping the strategy team. As I’ve been here so long I am the unofficial oracle of eatbigfish past projects and ideas – if we ever did an animated version of the eatbigfish team I’d probably be depicted as an ancient grumpy turtle going on about the good old days. - What annoys you most about the world of marketing? How long have you got? I could rant on for hours about privilege, unpaid internships and lack of diversity. But as a middle-class cis straight white person, who spends a lot of time in rooms full of the same, and who has previously organised an all white male panel at an event (sorry about that) I do realise that I am part of the problem too. So I will just suggest everyone follows @_theotherbox (and signs up to their “Know Your Bias’ workshop in the new year) and supports @artsemergency. - Which challengers are on your radar at the moment? In general I look for ethical companies with a well-designed brand and an interesting business model. Lemonade Insurance was one of my 2018 ‘Challengers to Watch’ and I think they’re really interesting – we were lucky enough to interview Yael Wissner-Levy from Lemonade recently, so look out for that in 2019. Personally I’m a big fan of @birdsonglondon and think they’re doing great stuff with their pop-up shops and collabs at the moment. I’m just about to restock my bathroom with @ _thesoapco bar soap, @keepcup (local to me in Leyton) make the best reusable cups, and I’m really happy to see @changeplease doing so well. A tip for next year is @dabbadrop – indian takeaways delivered in reusable tiffin boxes - sadly only delivering to Hackney at the moment, but I have high hopes they’ll expand to my postcode soon. - #eatbigfish #meettheteam #portrait #publicationdesign #production #branding #marketing #bermondsey
What we’re reading this week: Business for Punks. - Everything is marketing. Steal and bastardize. Don’t follow trends. - And plenty of other sound advice for both punks and challengers. A brilliantly entertaining and practical book. - #brewdog #eatbigfish #challengerbrand #officebooks #rulebook #howtobook #brewdogbeer #brewdogbrewery #punkipa #craftbeer #reading #marketing #advertising #campaign #advice #inspiration #businessideas
When Steven Grasse created Hendricks Gin, he was told in focus groups that the gin was only popular with about half of the people who tested it. Instead of changing the formulation to one that more people would accept, he said “let’s just say it is not for everyone,” and that is the very copy printed on the back of the bottle. . To see more examples of how challengers transform negatives into positives read strategy director’s @spareshirt latest article on The Challenger Project. Link in bio. . #eatbigfish #thechallengerproject #opinion #business #article #challengerbrand #hendricksgin #ginbottle #macro #transform #branding #marketing #advertising #strategy