Anti-Dull: The Challenger Guide to Battling Banality
The latest addition to The Cost of Dull project, Anti-Dull: The Challenger Guide to Battling Banality from eatbigfish, is an entertaining and practical guide for marketers who know their brand deserves better than bland.
Inspired by the Anti-Dull Dial, the five questions you need to ask of your brand strategy to get attention, we uncover insights from Challengers determined to break free from dull marketing and strategy.
We explore:
How brands are connecting with their audiences by meeting them where they care
The key to denying the assumptions of your consumer or category
Why distinctiveness is so hard to come by in today’s brand world
The difference between a cat story and a dog story (or why we might all need a little more dog in our story)
What aiming for the wrong targets is doing to your bottom line
Containing interviews from Savannah Bananas, Bobbie, Sanlam Financial, Jeppson’s Malört and Nando’s, Anti-Dull: The Challenger Guide to Battling Banality is chock-full of actionable tactics in the fight against dull.