eatbigfish in 30 seconds
experts in challenger thinking and behaviour
We are a brand consultancy whose unique focus is Challengers. All of our thinking, processes and tools are derived from our continuous research based study into Challenger Brands and businesses around the world.
Challenger Brands share a common mindset. They have ambitions that outstrip their available resources and are looking for ways to do more with less. Our study has identified the ways that they have systematically achieved this. This represents an exciting and inspirational alternative model of brand development.
Our work covers all aspects of the brand development cycle and we use a facilitated workshop-based approach. We believe in working with cross-functional senior management teams and their primary business partners to help them arrive at their own solutions. In addition we also offer Training and Motivational Speeches.
The Twelve Challenger Narratives
Many people believe that Challenger is just about David vs. Goliath, but we've identified twelve different types of Challenger Brand. Click here to download an exclusive article that goes into the twelve types in more detail.
If you prefer the article by email or you would like to join our mailing list please drop us a line (via email), with your contact details.
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Revised and Expanded - Now Available!
At a Time of Unprecedented Business Adversity, Expanded International Bestseller Reveals Secrets of How Brands and Companies Successfully Do More With Less
A study of 50 Challenger Brands around the globe identifying the commonalities in their approach to brand development. The 8 Credos of Challenger brand thinking cover preparing the right mindset, strategy development, in market behaviour and maintaining success.
click here for more information, press release and exclusive downloads
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Each month we take one idea and pass it back and forth around the team. Last month was all about monsters, this month we're looking at 'breaking the plane', You can read our latest thinking here
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10 years ago Adam interviewed his Challenger brand contributors equipped only with a very sharp pencil and a note book. But for the second edition, updated for a new socio-digital world, we also took a man called Jude and a (sometimes wobbly) film camera.
To see a selection of filmed clips from a variety of Challenger interviews that together explore the 8 credos of Challenger thinking, behaviour and strategy click here.
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Take a look at our latest offer - fishfood, an online programme to help instill challenger thinking and behaviour in your organisation
Click on the link for some more information and a sneak peak
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