This month, inspired by an inconvenient, unhelpful and stress-inducing car rental experience, Adam suggested we spend some time exploring usefulness – not just plain usefulness as opposed to uselessness but understanding and appreciating the surprising and generous spirit of the ‘Startlingly Useful’.
Adam and family survive 90 degree heat and melting tarmac in a car hire queue in the South of France to learn some valuable lessons about convenience, usefulness and generosity in digital age.
A story about an early, downloadable and portable device that fulfilled a specific task to make life a little easier. Think Different, in 1700.
In the over-crowded beauty business it’s not easy to know which product to chose. Here Marie McNeely talks about how Olay created a startlingly useful innovation at the point of purchase.
Our challenger friends share their own experience, expertise and advice on a particular brand or business issue.
