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eatbigfish in 30 secondsexperts in challenger thinking and behaviourWe are a brand consultancy whose unique focus is Challengers. All of our thinking, processes and tools are derived from our continuous research based study into Challenger Brands and businesses around the world.Challenger Brands share a common mindset. They have ambitions that outstrip their available resources and are looking for ways to do more with less. Our study has identified the ways that they have systematically achieved this. This represents an exciting and inspirational alternative model of brand development. Our work covers all aspects of the brand development cycle and we use a facilitated workshop-based approach. We believe in working with cross-functional senior management teams and their primary business partners to help them arrive at their own solutions. In addition we also offer Training and Motivational Speeches. |
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The Pirate Inside |
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| Building a Challenger Brand culture within yourself and your organization. Taking a look at what it takes to be a 'Constructive Pirate': the personal qualities and behaviours required of an individual to be a successful Challenger, and in particular one that is trying to create breakthrough in a large relatively conservative organisation. | |
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Eating The Big Fish |
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| A study of 50 Challenger Brands around the globe identifying the commonalities in their approach to brand development. The 8 Credos of Challenger brand thinking cover preparing the right mindset, strategy development, in market behaviour and maintaining success. | |
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fishontheroad |
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Fresh from our fishontheroad... click on the link for our latest tasty morsel. If you would like to join our fishontheroad mailing list please drop us a line (via email), with your contact details. |
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