Build a new challenger lighthouse identity
You’ll get a distinctive brand that will act as a rallying cry to your audiences, and be a clear guide for creative and strategic decision-making across your whole business – not just marketing.
And we’ll do this together in a way that will give your whole organisation a sense of pride and ownership over the new brand identity.
In particular, we’ll help you:
Discover what’s compellingly different about your brand
Break the conventions of your category
Evaluate your opportunities for growth
Apply your new brand identity to real-life projects
“We've found a narrative and a positioning for the business that feels like a winning formula”
— Maria Surricchio, former VP of Brand Marketing, PlayStation
Interested in something else?
Narrative
See your brand with fresh eyes and rediscover what makes you compellingly different
Culture
Bind your teams around a challenger ‘we’re-in-this-together’ narrative with a shared approach and ethos
Planning
Use challenger thinking to shake things up - so your teams aren’t asking ‘what did we do last year?’ but ‘what would a challenger do?’