Use challenger thinking to build a new brand identity

You’ll get a distinctive brand that will act as a rallying cry to your audiences, and give a clear guide for creative and strategic decision-making across your whole business – not just marketing. And we’ll do it all in a way that gives your whole organisation a sense of pride and ownership over the new brand identity.

In particular, we’ll help you:

  • Discover what’s compellingly different about your brand

  • Break the conventions of your category

  • Evaluate your opportunities for growth

  • Start applying your new brand identity to real-life projects

 
 
 

“We've found a narrative and a positioning for the business that feels like a winning formula”

— Maria Surricchio, former VP of Brand Marketing, PlayStation

 
 

Interested in something else?

Narrative

See your brand with fresh eyes and rediscover what makes you compellingly different

Culture

Bind your teams around a challenger narrative and start challenger-focussed initiatives to embed that shared approach for the long term

Planning

Use challenger thinking to shake things up - so your teams aren’t asking ‘what did we do last year?’ but ‘what would a challenger do?’