Turbo-charge your brand planning
You’ve got a strong brand, but you feel like you’re playing it safe. We’ll help you use challenger thinking to shake things up – so your teams aren’t asking ‘what did we do last year?’ but ‘what would a challenger do?’.
We’ll use challenger thinking to stretch your teams to be more ambitious, do more with their resources, spot new opportunities, and collaborate more effectively.
In particular, we’ll help you:
Discover new or under-exploited opportunities in your existing brand equities
Bring together your teams and agencies to create new ideas
Permanently embed challenger mindset into your way of working
Create long-term tactical and strategic plans based on your new mindset
“Through a series of outstanding and engaging workshops, we debated, cogitated, laughed and finally hit that lightbulb moment, when it all became clear.”
— Tamara Strauss, Marketing & PR Director, Royal Caribbean