our impact

surf/all

We worked with a Unilever Global Brand Team on a Brand Subculture project for Surf/All - Unilever's 3rd largest brand in HPC - to reinvent the brand's positioning and its relationship to value brands.

The New Identity is now being rolled out globally. With only the introduction of the new packaging, the UK launch saw the brand gain over 30% in share in the weeks following launch-up over 45% on the previous year.

"Thanks for great, great work! Being a part of this project made my year-definitely the best thing I worked on… I've never worked so hard in a workshop before, nor had as much fun, or found a workshop as productive."

Kathleen Dunlop | Global Brand Manager | Surf/All Team

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