mark barden | lead partner in u.s.

Mark is in his second stint at eatbigfish. He was the first US partner back in 1999 when the offer to help build a Challenger brand from scratch (along with a couple hundred thousand options) lured him away to one of eatbigfish's clients - well, those were the 90s and it was San Francisco.

When sanity returned so did Mark, rejoining the team with some very practical experience of building a Challenger under his belt and a Platinum Award for the best Direct Response TV Commercial of 2000.

Originally a 'beer guy' after five years with Guinness, he became a Strategic Planner in advertising working on Virgin Atlantic. He moved to Oregon to Wieden & Kennedy and Nike, then San Francisco, Hal Riney and Saturn, before setting up his own agency Black Rocket, which helped build the Yahoo! brand.

Mark is our connection to what Adam calls the Capital of Ideas - the West Coast of America. He has now gone native, having married one of the locals and started a family in San Francisco.

He is passionate in equal parts about the global need for Sustainability and his much beleaguered football team, Sheffield Wednesday.

mark@eatbigfish.com

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