mark barden, partner (san francisco)
Mark Barden hails from the U.K but has lived in the US since 1995. He has now gone native, having married one of the locals and started a family in San Francisco.
He has twenty years’ experience in marketing and advertising, on both the client and agency sides of the business, helping to create and build some of the most famous brands in the world, including Guinness, Nike, Yahoo! and Saturn.
He has started his own ad agency, taken a company public, won an award for the best direct-response TV commercial in America, and run focus groups in thirty-two of the fifty states of America.
Mark is a lead US Partner for eatbigfish, a consultancy that uses its knowledge of successful Challenger brands around the world to help clients reinvent their brands and cultures. He is a skilful facilitator - adept at helping teams work together to create breakthrough thinking.
He is also a popular and much demanded speaker and has given a wide variety of speeches on both challenger concepts and specialist issues for client companies and for marketing conferences worldwide.
mark@eatbigfish.com
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