brand experience

sealskin

The skin of a seal has two opposing properties. If you rub your hand over it in one direction, it's smooth and your hand glides effortlessly. But if you switch directions, the sealskin grips you and holds on tight.

Sealskin is a process that looks specifically at how to arrest that frictionless glide of consumer over brand and how to innovate within the customer experience. It is of particular value to retail and service businesses. It explores how Challengers create new kinds of relationships by introducing new points of engagement and emotion to the experience, reflecting and communicating their brand proposition. It identifies the potential touchpoints for your brand with the consumer and then explores the areas which might offer the maximum 'grip'. It then focuses on generating ideas to exploit those areas of traction.

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