innovation
Challengers have an exciting and different approach to Innovation. Here are some of the things that characterise it.
- Everything comes from your Challenger Lighthouse Identity (your vision). If you’re not sure what it is yet, then you probably shouldn’t be doing any Innovation.
- Innovation is not the same as New Product Development.
- Innovation is about Ideas and Ideas can come from anywhere, not just the Innovation department.
- Not every idea should be judged against the same action standards.
- Innovation is closely related to Thought Leadership.
We tailor Innovation programmes to your needs but we are guided by the thinking above. As a consequence, we use a similar approach to the Identity workshops, inviting cross-functional groups along with primary ideas partners, and with an emphasis not simply on ideation but on bringing the resultant ideas to life.
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