workshops

challenger lighthouse identity

The defining programme for a brand that wants to think and act like a Challenger. It is focused on the development of a Challenger Lighthouse Identity: an absolutely clear and inspiring sense of where you stand as a brand and the point of view you have about the world you operate in. The implications of this Identity will be manifested in everything you do, and become the yardstick of all your actions.

This is a multi-stage workshop programme involving a cross-functional team and your primary business partners. It will not only deliver clarity and excitement around the brand's identity, but within the course of the programme will explore the implications of the identity in many aspects of the brand's delivery. This varies from client to client but is likely to include all aspects of communication, packaging, promotion, PR, internal marketing and also work on how to cascade this thinking into the wider organisation.

A vital part of our approach is geared around creating emotional commitment to the identity and we therefore insist on exploring the executional implications of our strategic deliberations in this process. Strategy and ideas travel together in our world.

The Challenger Lighthouse Identity Programme is the essential cornerstone to establishing your brand as a Challenger.

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