Creating a Culture of Innovation

We believe Challengers offer a different perspective on Innovation. Less about linear process, more about a virtuous circle that nurtures a culture where ideas flourish. Less about 'innovation', more about opportunity. Less about looking inside your category for ideas and more about looking out at other categories. This speech brings this distinctive approach to Innovation to life.

" …a most fascinating, insightful and entertaining contribution to the CIES Future Leaders programme in Prague… the terms 'outstanding' and 'excellent' shine off the page in the feedback we've received from the delegates at your presentation." Rhoda Lane O'Kelly, CIES

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The 12 Challenger Narratives, Creating a Culture of Innovation and Necessary Piracy

Adam introduces the Challenger perspective on innovation