The programme we are best known for. A multi-stage workshop programme that is genuinely cross-functional in nature and results in a distinctive positioning and vision for your business.

"During the Challenger Lighthouse Identity Programme we came out of the fog and endless discussions to make clear, big, bold decisions on Brand Positioning, big hit innovations for 2007, 2008, 2009, activation programmes and PR dialogs to reach a fantastic Brand Vision for the next 3 years to come." Atilla Akat, Pedigree