Challenger | eatbigfish

TWO HORSE RACE

This month, inspired by some recent research and a day at the races, we are studying the advantage to be gained by those Challenger brands prepared to separate themselves from the rest of the crowd and deliberately set up a public competition with just one other brand in their category...
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Six Steps to Success

A guide to helping you set out your course, identify your main competitor, understand your handicap and work out the quickest way to win.
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Battle of the Bands

Making the right friends is important in any business. Here we discover how important it is to make enemies too.
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Stepping Up to Starbucks

Francis Allen talks about Dunkin’s Successful U.S. Expansion – the importance of good coffee, hard working values and picking a grande fight with a skinny mocha latte.
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The Underdog and the Power of Two

Adam shares some powerful reasons to celebrate our Challenger status, encourages us to actively use it to engage our audience and explores why reducing competitive chaos to a binary choice is a win for our brand and our consumer.
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Guitar Man vs Music Machine

Liv meets Jont, a musician behaving very difficult to challenge an industry which is not only famously difficult to break into but is famously broken itself.

A Pig’s Tale

A story about an early, downloadable and portable device that fulfilled a specific task to make life a little easier. Think Different, in 1700.

3 Bits of Advice

Our challenger friends share their own experience, expertise and advice on a particular brand or business issue.

I Want That One

In the over-crowded beauty business it’s not easy to know which product to chose. Here Marie McNeely talks about how Olay created a startlingly useful innovation at the point of purchase.

The Opposite of an App

Adam and family survive 90 degree heat and melting tarmac in a car hire queue in the South of France to learn some valuable lessons about convenience, usefulness and generosity in digital age.

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