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This first month we will be exploring both the power and pitfalls of the digital communication media currently labelled as ‘New’. But we will also be pushing beyond this digital definition to see how Challengers continually identify and utilize new and surprising media in the real world to communicate their message and engage with their audiences in genuinely new and unexpected ways.
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Dan Germain from innocent tells us what he thinks about new media.
What existing media can we borrow to find a new canvas for our message?
Russell Davies talks about the evolving relationship between the digital and the physical world.
A new way to think about choosing our media
