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If you are a first time visitor, hello and welcome to the Challenger Project. If you are a regular, nice to have you back. So what’s up this month? Well we’ve decided to go back our roots and spend some quality time talking with and about brands with beliefs. Don’t all brands have beliefs these days we hear you ask. Well yes that’s the thing, today it seems they do.
Ruth Coughlan from Camper celebrates the Mallorcan brand’s culture of collaboration and embraces the contradiction it brings.
A story about how a group of artists defined themselves not by what they stood for but what they stood against – an important first step…
Abi Moore, founder of Pink Stinks, tells us why she believes that for young girls soft and sparkly is damaging and dangerous!
A desktop exercise to take the streets! This takeaway should help ignite some fury and ensure that you and your public know what you are fighting for and what you are fighting against.
