Introductions | eatbigfish

TWO HORSE RACE

This month, inspired by some recent research and a day at the races, we are studying the advantage to be gained by those Challenger brands prepared to separate themselves from the rest of the crowd and deliberately set up a public competition with just one other brand in their category...
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Startlingly Useful

This month, inspired by an inconvenient, unhelpful and stress-inducing car rental experience, Adam suggested we spend some time exploring usefulness – not just plain usefulness as opposed to uselessness but understanding and appreciating the surprising and generous spirit of the ‘Startlingly Useful’.

COMMUNITIES

This month we've been talking about community. What makes it? What breaks it? What it feels like in our local neighbourhoods? What it looks like on the world-wide-web? What meaning it has in life and what value it has in business?

BELIEFS WITH TEETH

If you are a first time visitor, hello and welcome to the Challenger Project. If you are a regular, nice to have you back. So what’s up this month? Well we’ve decided to go back our roots and spend some quality time talking with and about brands with beliefs. Don’t all brands have beliefs these days we hear you ask. Well yes that’s the thing, today it seems they do.

Saying vs. Doing

This month we’ve been making time between workshops to do a lot of talking with a lot of Doers. Liv has had breakfast with Veteran Labour Politician Tony Benn, Lunch with Do Lectures Co-Founder Dave Hieatt, and dinner with Welsh Farmer and GM protestor Gerald Miles. Mark has been in San Francisco with method and in Vegas with Zappos founder Tony Hsieh, while Adam has been to China and back and has still managed to find time for an evening with Tom Ford...

New Media

This first month we will be exploring both the power and pitfalls of the digital communication media currently labelled as ‘New’. But we will also be pushing beyond this digital definition to see how Challengers continually identify and utilize new and surprising media in the real world to communicate their message and engage with their audiences in genuinely new and unexpected ways.

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