Articles | eatbigfish

The Underdog and the Power of Two

Adam shares some powerful reasons to celebrate our Challenger status, encourages us to actively use it to engage our audience and explores why reducing competitive chaos to a binary choice is a win for our brand and our consumer.
Read More

You're in the archives. It's good stuff and not dusty at all so just join the Project if you'd like to take a look. As the months go by our resource will be quietly growing in here. So help yourself, invite your friends and share what you find.

It is free; just click below to enter your name & your email then we'll send you a password. We promise not to give your details to anyone. At all.

Guitar Man vs Music Machine

Liv meets Jont, a musician behaving very difficult to challenge an industry which is not only famously difficult to break into but is famously broken itself.

The Opposite of an App

Adam and family survive 90 degree heat and melting tarmac in a car hire queue in the South of France to learn some valuable lessons about convenience, usefulness and generosity in digital age.

DO YOU HAVE A BRAND COMMUNITY, REALLY?

Douglas Atkin founder of The Glue Project asks some questions of so-called brand 'communities' and gives us some guidance on the way to do it right.

Football, Fame and Fortune

Depressed but determined, Liv learns some local lessons for National success from Astrologer Russell Grant and our Jude from eatbigfish.

Community and Vegetables

Guy Watson, founder of Riverford Organic Vegetables, charts the perils, pitfalls and payback of building a community over the last 10 years.

800px-Brockhaus_and_Efron_Encyclopedic_Dictionary_b53_432-2

The Big Fish Inside

Mark spends an evening with four Challenger CMOs and two CEOs to discuss and understand the relationship between internal culture and external marketing campaigns. And 9 concrete steps to take to unite the two.

COMMON CAUSE

Liv addresses our current brand obsession with community, explores its real world meaning and learns some lessons for the brand, business and campaign world.

ONLY CONNECT

Ruth Coughlan from Camper celebrates the Mallorcan brand’s culture of collaboration and embraces the contradiction it brings.

Fairest of All

Founder of Dilmah tea, Merrill Fernando, shares his own beliefs about the true meaning of Fair Trade in today’s global tea market.

Sections

Previous Subjects

Login